A meeting was held yesterday by the Tourism Development Authority (TDA) to figure out how to best use $75,000 for a unified marketing push to get more people to downtown Fayetteville and some of its primary attractions. As I understand it, the three $25,000 alotments are to center around the Airborne and Special Operations Museum, the New Veterans Park (currently under construction) and Downton Fayetteville. The meeting solicited insights and suggestions from Downtown stakeholders, business owners and other agencies tied to community growth, economic development, etc. I attended the event both as a Fayettevillian, CityView employee, and supporter of downtown Fay.
-Airborne and Special Operations Museum
-Veterans Park
-Downtown Fayetteville
In figuring out how to best use an alotment of $$$ to promote the categories listed above, it is clear there is plenty of common ground. Ideally, anyone who enjoys one of the above will wind up getting at least a taste of all 3. In addition to ASOM and the Veterans Park being right beside each other and obvious military themed attractions, they are both Downtown. Check, Check, Check. Now on to the question of how to best use, say...$75,000 to promote and publicize them to help Downtown thrive, as a whole.
Non-profit employees, real estate managers, Newspaper publishers, videographers, tatoo artists, city employees and sales reps among many others filled the room and chimed in with their opinions, but they really need to hear from onlookers to see how to make inroads towards effectively using this money. So what do you think....
- What media source or advertising means could best improve Fayetteville (specifically downtown) as a tourist destination?
- What will it take for you to visit Fayetteville?
- What is the most appealing thing about downtown Fayetteville?
- Why don't you go downtown to spend time and money more often?
- Who should be in charge of marketing Downtown Fayetteville?
- Do you plan to visit ASOM or the Veterans park in the next year?
Please offer any thoughts on this subject. A lot of people need to hear what you have to say!
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