Volumes of books have been written on Advertising, PR and Marketing- but all of the authorities don't necessarily agree. The old adage "All publicity is good publicity" is often heard and it may be true occasionally; it helps to manage any and all publicity wisely when possible. Lady Gaga, for instance, probably digs every time her name is uttered; whether talking about her being a lunatic, a gifted musician or in the process of spinning off the planet. She'll probably sell 5 more songs online as a result of this blog post. As long as people are talking about her, she and her publicists are happy. The worlds of pop-culture and business might be polar opposites, so if you expect to maintain maximum credibility and peoples trust it makes sense to monitor your image and the word on the street. Clearly this is the gospel truth, because hoards of professionals make high-on-the-hog living's out of managing the image, communication and existence of those not fit to do it themselves.
Until the Earth melts society will get a kick out of gossiping, spreading rumors and bad-mouthing whatever topics, people and organizations come to mind and unfortunately whether their information is driven by facts or riddled with self-serving slants happens to be beside the point. Our internet driven world makes this problem even more complex. Complex to the point that it almost makes sense to plead the 5th, bite your tongue and just say no in any potentially controversial circumstance. I have a knack for an opinion that is not squarely PC and at the same time avoid offending anybody and everybody at all costs. Given my disposition, as in most facets of life, finding that fine and straight forward line is a challenge and an art. So I always carry a straight edged ruler, a moral compass and try to be perfectly frank. I use these tools to avoid misunderstandings.
It's a Cole, Cole World & Fayetteville is an All-America place.
J. Cole will soon be Fayetteville's most famous native, possibly of all time, for good reason.
